My Unique Prospecting System
Accessibility — the ability for a potential buyer to gain access immediately to information about your home, and to your real estate agent – is the key to making a fast sale. A fast sale means more profit and less expenditure for you.
My marketing system allows me to make information available 24-hours a day, and to respond immediately and directly to each and every prospect.
My ability to be consistently available, responsive, and to make information accessible to buyers around the clock, is essential to my ability to sell your home in the shortest amount of time at the highest price.
Where do I find your potential buyers?
I use every avenue available to interest people in your home:
- Multiple Listing Service
- Open House
- My previous buyers and sellers
I make full use of each and every one of these options. No good prospect will slip through my net!
My automated prospect-capture system
Anyone can call my toll-free number to receive a complete talk-through tour of your home. I advertise my Home Tours by Phone in all my printed advertising, as well as on my web site.
My toll-free number provides callers the option of automatically receiving a fax detailing your property, anytime of the day or night.
Your home will be advertised on the Web for millions of people to see. My website offers a wide variety of ways to reach potential buyers from all over the world, including:
- Targeted Searches and automatic interest matching: Visitors to my web site can zero in on homes that match their criteria. If they do not find a home they are interested in, they may sign up to be automatically notified when new homes that match their criteria are listed. When you list your home with me, my system automatically notifies everyone who is interested in a home like yours. I may already have a buyer who is eager to hear about your property!
- Buyer’s Personal Organizer: My website offers users a powerful organizer to make notes about any page in my website and to collect information (favorite homes, mortgage rates, etc.) that is vital to their real estate transaction. The Organizer also helps me stay in touch with future, past and present clients by providing a place where we can communicate privately.
- Online Mortgage Pre-qualification: Buyers can begin the pre-qualification process at my website. My automated data systems permit me to access buyer information for the purposes of pre-qualification. Pre-qualification of buyers helps save you time, and prevents unpleasant mistakes. This information helps you and I determine which potential buyers are:
- In a hurry to move.
- Serious, but not rushed.
- Bargain hunters.
- Just looking, not intending to buy.
Filtering out those who aren’t qualified to buy, or who are unlikely to be serious about buying, greatly streamlines the prospecting system.
Each of these prospect-capturing features of my automated marketing system enhances your selling power and reduces your selling time. Good technology combined with my experience and knowledge equals a great sale. And, I don’t neglect traditional marketing methods, either!